How the number of subscribers in YouTube affects monetization

How do subscribers affect monetization in your YouTube channel? How many participants do you need to make money? All the details here.

Monetization on YouTube: Why the Number of Subscribers Doesn’t Always Matter

We often hear stories about people who have created a YouTube channel, accumulated hundreds of thousands of subscribers and millions of views, and are now earning a huge income. However, almost nothing is known about those who are just starting to build an audience.,

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Focus on views

When it comes to monetization, the number of views under a video plays a much bigger role than the number of subscribers on the channel.

Of course, the larger the audience, the more views the video will get as soon as it’s released. This is supposed to help YouTube’s algorithms determine whether a video is worth promoting.

However, even channels with millions of subscribers have relatively low views. In that case, a small account in the same niche can earn more if more people see its video.

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Choose your niche

The channel owner gets money when people view ads in his videos. Advertisers can choose which videos to place their content in.

The system works like an auction: the more advertisers want to add their ads to your videos, the more you earn per view.

Advertising for educational programs is very popular on YouTube at the moment. If your video is titled “Buying Stock for Beginners,” the creators of investment programs will likely be competing with each other for the right to show their ads in it.

That’s why some YouTube channels have higher cost per thousand impressions (CPM).

According to Media Shark, the average CPM on YouTube is between $6 and $8. Vaher’s channel is dedicated to educational content and video tutorials, so her CPM has reached $90 per thousand impressions.

RPM (revenue per mile) is the revenue per thousand views the creator receives after YouTube takes its percentage. Vacher earns about $0.05 per video view – which is much higher than average because the competition for ad impressions in her niche is much higher.

So to earn more, it’s better to focus on a specific area where advertisers are willing to pay a higher cost per click.

To identify the most profitable niches on YouTube, pay attention to the ads in the clips. If several inserts promote the same products or appeal to a specific audience, you should probably move in that direction.

Explore YouTube SEO

Once you’ve chosen a lucrative field, it’s worth moving on to researching YouTube SEO. Viewers who are not subscribed to you can find your videos in two ways:

  • YouTube Search. The user searches for videos by keyword or query.
  • Suggested videos. YouTube recommends your videos to those who view similar ones.
  • Both ways help aspiring content creators get more views. But for this to work, video titles need to be optimized for SEO. That way YouTube will know what topic the video is about and suggest it in searches.

Finding out popular searches is easy. Enter the topic you want the video to be about into the YouTube search box. As you type, the system will display a drop-down list of suggestions, which are phrases people use to search for videos.

By adding one of these to the title, you’ll increase your chances of earning more views and therefore more money.

You can also find similar popular videos and optimize your video so that it gets into recommendations after them. To do this, do a keyword phrase search and sort the results by number of views.

Then pay attention to the keywords in the titles of popular videos and include their counterparts in the title of your content.

For example, Vaher has 43% of its views coming from recommendations and 20% coming from YouTube searches for the video’s topic.

Pay attention to quality

Some YouTube channel owners believe you should upload new content every day to get noticed by the platform’s algorithm. But most people find it difficult to maintain that pace while still creating high-quality content.

Of course, posting consistently will get you much further, but that doesn’t mean you can’t do without it.

If your videos have enough educational or entertainment value to grab the viewer’s attention, then YouTube will promote them. That way you can get a steady income within a few months for the work you’ve invested effort and time in.

6 tips for the novice video blogger

  1. Think about what the name of the channel will be. First name and last name – not a good move. It’s better to choose one that immediately explains to viewers what it’s about.
  2. Cooking, fishing, product testing, technology reviews, tips on installing programs on your PC – these topics are in demand online. For the record, the video “How to Cut a Herring Right” has garnered 2 million views online. Sometimes things that seem obvious to us are very interesting to others.
  1. Most of all subscribers are given workshops where authors show what and how you can do with your own hands – plant peonies, make necklaces, paint oil paintings with your fingers in 2 hours.
  1. At the beginning, do not set the task to make money, because the channel – this is primarily a communication. Subscribers often become friends.
  2. Be prepared for negative feedback. This is a reason not to be offended, but to think about what is wrong. Remember: you work for subscribers.
  3. Do not use the services of special sites, which offer help in collecting subscribers for a small amount of money. This is bound to turn up.

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